The hottest No. 1 central document injects new mom

No. 1 central document injects new momentum into the agricultural machinery industry

No. 1 central document injects new momentum into the agricultural machinery industry

China Construction machinery information

the 14th "No.1 Document" of the central government guiding the work of "agriculture, rural areas and farmers" since the new century was officially released on February 5

the full text of the "several opinions of the CPC Central Committee and the State Council on deepening the agricultural supply side structural reform and accelerating the cultivation of new drivers of agricultural and rural development" (hereinafter referred to as "No. 1 central document") is about 13000 words, which is divided into 6 parts and 33 articles. As an important part of agricultural supply side structural reform, the agricultural machinery industry is duty bound

the author notes that the keywords "agricultural equipment" and "agricultural machinery" appear again in this year's No. 1 central document. The document has specific policy guidance for the production, use, sales and other links of agricultural machinery, which is undoubtedly a great benefit to the agricultural machinery industry. In particular, it boosted the confidence of the downward agricultural machinery industry

17. Reset: it can manually or automatically reset the load, deformation and displacement measurement at any time, and the low-level operation is worrying

"how many corn harvester manufacturers will be left by the end of this year"? This is the question raised by Liu Wenhua, a commentator of Datian rural cooperative. In recent years, the once popular corn harvester industry has lost its luster. The decline in production and sales for two consecutive years has distressed industry participants, and this red sea has forced some enterprises to withdraw

the China Association of agricultural machinery industry released a briefing on the operation of the industry on the evening of February 7, which showed that the corn combine harvester fell precipitously in 2016. In 2016, backbone enterprises produced 41000 corn harvesters, down 43.54%, and sold 59000 corn combine harvesters, down 13.78% year-on-year. The knapsack corn harvester basically withdrew from the market

the author learned that the corn harvester market in 2016 was affected by three negative factors: the adjustment of agricultural machinery purchase subsidy policy, the reduction of corn planting area in sickle Bay and the decline of corn prices, and the market pressure continued to increase. "Many manufacturers face the problem of survival." Wang Bo, general manager of Shandong Changlin Agricultural Equipment Co., Ltd., said bluntly

not only the corn harvester, but also the production and sales of other agricultural machinery products have also declined to varying degrees. According to the data provided by China Association of agricultural machinery industry to China industry news, the total profit of Agricultural Machinery Enterprises above Designated Size in 2016 was 25.524 billion yuan, an increase of 351 million yuan over the previous year, an increase of only 1.39%, 4.15 percentage points lower than the profit growth rate of the national machinery industry. Profit growth showed a weak trend

from the perspective of specific products, although some products such as agricultural and sideline products processing machinery have increased, the production and sales of major products such as tractors and harvesters have fallen sharply. Taking tractors as an example, in 2016, the tractor output of key enterprises in the industry decreased by 9.0%. Among them, small four-wheel tractors decreased by 15.58%, walking tractors decreased by 16.55%, and large and medium-sized tractors decreased by 7.25%

"the capital chain of individual enterprises is broken, and the agricultural machinery industry has encountered new problems in structural adjustment." The relevant person in charge of China Agricultural Machinery Industry Association told the author. Xingguang agricultural machinery is also difficult to survive. The company's performance pre reduction announcement recently said that the company's net profit attributable to shareholders of listed companies fell sharply in 2016, down 40% to 60% compared with the same period last year

after years of rapid growth, China's agricultural machinery industry has entered a low-level operation and will become the norm. In this process, market demand and user structure will also shift. Followed by the industry mergers and acquisitions and other horizontal and vertical phenomena. This is also the self ecological evolution that many other industries have experienced or are experiencing. The changed market demand still exists, but the low position operation tests the players' wisdom and routines even more

No.1 document boosts confidence

if the low-level operation puts pressure on the participants in the agricultural machinery industry, the just released No.1 document brings hope to the industry. The author of China industry news noticed that this year's No. 1 central document mentioned agricultural machinery directly or indirectly in many places, which not only boosted the confidence of the industry, but also pointed out the direction for the development of agricultural machinery industry this year and even in the future

the No. 1 central document proposed to strengthen agricultural science and technology research and development. It is mentioned that "accelerate the research and development of agricultural machinery and equipment suitable for hilly and mountainous areas, facility agriculture, livestock and poultry aquaculture, and improve the independent research and development capacity of core components of agricultural machinery." This is to the point

the author learned that although the market of many products has declined in recent years, China's agricultural machinery products ② The fixture itself has no fixed structure (for example, the metal wire can be clamped by winding or two flat plates. The category is still insufficient and cannot fully meet the production demand. At present, there are about 3500 varieties of agricultural machinery products in China, which is only half of the total number of agricultural machinery varieties in the world. There are still many gaps in agricultural machinery products in Hilly and mountainous areas, economic crops and other fields. Agricultural machinery enterprises can formulate differentiated development strategies based on this to avoid entering the production capacity of tractors, harvesting machinery and so on Red Sea with fierce excess competition

the No. 1 central document also proposed to "improve the subsidy policy for the purchase of agricultural machinery". In recent years, the central government has continuously increased subsidies for the purchase of agricultural machinery, and the problems existing in the implementation of the policy have also been exposed. Although relevant departments have been trying to improve the implementation plan of subsidy policy, the directors of agricultural machinery bureaus of Heilongjiang, Jiangxi, Guangxi and other provinces have been imprisoned in recent years for the purchase subsidies of agricultural machinery involved in the case. Jiangxi Agricultural machinery system alone was exposed to 45 people involved in the case, involving up to 20 provincial and county-level agricultural machinery directors. At the same time, many well-known domestic and foreign agricultural machinery enterprises have also been suspended or disqualified from subsidies

"the subsidies for benefiting the people have been repeatedly taken, indicating that the improvement of the system is urgent." In a questionnaire survey launched by the extraordinary agricultural machinery (official account), nearly half of the 1126 participants believed that the implementation plan of the subsidy policy needed to be reformed. It is worth mentioning that the relevant departments have been working hard to improve the policy implementation plan. This year's No. 1 central document once again mentioned that "improving policies" should be a spur to relevant departments

the author also notes that the focus of agricultural supply side reform proposed in the No. 1 central document is to improve the competitiveness of agricultural products. Chen Zhi, President of China Agricultural Machinery Industry Association, believes that the competitiveness of agricultural products cannot be improved without the support of agricultural machinery. He believed that the main reason for the decline in the international competitiveness of agricultural products was the high cost of agricultural production. Only by using machinery instead of manpower and improving agricultural labor productivity, can we reduce costs, improve the quality of agricultural products, and then enhance competitiveness. Looking forward to the future, the overall mechanization of agricultural production is the general trend. In this sense, the agricultural machinery industry still has great development potential

we should see that the agricultural supply side reform provides new development opportunities for the agricultural machinery industry, which is not only the guidance of the "visible hand" of policy, but also the "invisible hand" of market law. It is not difficult to imagine that China's agricultural machinery industry will achieve new and greater development after adjustment, enrichment, consolidation and improvement, and they will compete with multinational companies in the global market, such as Yituo, Lovol, Zoomlion Heavy machinery, Tianjin yongmeng, Changzhou Dongfeng, Suzhou Jiufu, etc

move towards intelligence and never forget your original intention

there is another point worth paying attention to in this year's No. 1 central document. That is to propose "promoting the intellectualization of agricultural equipment". This is also fully reflected in the "Implementation Opinions on promoting agricultural supply side structural reform" issued by the Ministry of agriculture on February 7. The opinions proposed to launch the implementation of the action plan for the development of agricultural machinery and equipment (2016-2025). The action plan previously jointly issued by the Ministry of industry and information technology and other three ministries and commissions has proposed to build intelligent factories and digital workshops to improve the production efficiency and product reliability of agricultural machinery and equipment

at present, the agricultural machinery industry is taking the national special action to promote intelligent manufacturing pilot as an opportunity to organize the construction of digital workshop pilot demonstration projects in typical backbone enterprises of agricultural machinery, and promote the intelligent upgrading of production equipment, technological process transformation, basic data sharing and other pilot applications of agricultural machinery enterprises. Through the design update of intelligent factory, the launch cycle of new products is shortened, and the development cost and risk of new products are reduced

as an agricultural equipment supplier, Shandong Changlin group has actively explored intellectualization. The company has realized the transformation from traditional industry to intelligent manufacturing industry by establishing a lean, flexible and balanced whole process intelligent production management system

with the help of Inspur GS supply chain and manufacturing system, Changlin has built a "smart factory", created an intelligent manufacturing action flow of "intelligent equipment" + "intelligent production" + "intelligent products" + "intelligent services", and realized the intelligent management of the whole process of order placing - production - Logistics - services

it should be pointed out that the ultimate goal of intelligent manufacturing is to improve the quality of agricultural machinery products, which is inseparable from the inheritance of craftsman spirit. As Wang Jinfu, a deputy to the National People's Congress and general manager of Zoomlion Heavy Machinery Co., Ltd., said, domestic enterprises must build products and brands with craftsmanship in order to become globally competitive enterprises. And this is inseparable from the original intention of "serving agricultural modernization and ensuring national food security"

the author observes that

uncertain and certain

Chen Dongdong

although the highlights of the agricultural machinery market in 2017 still exist, and dark horse products such as vegetable harvesting machinery will still appear, the "low-level operation" has formed a consensus in the agricultural machinery industry. Whether it is the observation of industry experts or the personal experience of entrepreneurs

the industry operation released by the Agricultural Machinery Association recently also confirms this. In 2016, the total main business income of Agricultural Machinery Enterprises above Designated Size nationwide was 451.639 billion yuan, an increase of 5.8% over the same period of last year, 1.64 percentage points lower than the income growth rate of the national machinery industry. The income and profit growth of agricultural machinery industry in 2016 showed a weak trend, reaching the bottom in the past decade

looking forward to 2017, the agricultural machinery market is still full of many uncertainties. But it is certain that the agricultural machinery market is still promising in terms of quantity, quality and structure. The short-term and even medium-term adjustment is a necessary stage for the development of the industry. It is not difficult to make this judgment whether from the perspective of horizontal engineering machinery and other industries, or from the perspective of vertical development history of agricultural machinery at home and abroad

from the perspective of the trend of large enterprises, multinational companies have increased the pace of development in China in recent years. On the one hand, it benefits from the fact that multinational companies not only take advantage of technological advantages to occupy a favorable position in the competition, but also because China's agricultural machinery purchase subsidy policy is open to foreign brands such as John Deere of the United States, and the amount of subsidy for some products was even higher than that of local brands at one time

including American John Deere, Case New Holland, AGCO and Japanese Kubota, Yangma, etc. have gained a firm foothold in the Chinese market through mergers and acquisitions or independent factory construction, and made great efforts for the next round of development. In particular, Kubota agricultural machinery (Suzhou) Co., Ltd. recently held the foundation laying ceremony of the second factory. The second factory, with a total construction area of about 39000 square meters, mainly produces tractors, wheel harvesters and other products, and is planned to be put into production in November 2017

between uncertainty and certainty, there are several things that can be sure: first, the competition is more intense, and it is not so easy to make money. The market of agricultural machinery bulk products such as tractors and harvesters is difficult to be optimistic, and the competition among manufacturers will be more intense