The phenomenon of floor furniture industry running

2022-07-22
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The regulation of the real estate market and the rise in the price of raw materials... As a result, the demand of residents for house purchase and decoration is not strong, which has a direct negative impact on floor sales. Nevertheless, all kinds of "bad news" did not cause the flooring industry to suffer a fatal blow. Instead, a large number of flooring manufacturers took the opportunity to seize store resources, and launched a battle for channels and defense

real estate market regulation and raw material price rise &hellip& hellip; As a result, residents' demand for house purchase and decoration is not strong, which has a direct negative impact on floor sales. Nevertheless, all kinds of “ Bad news ” The flooring industry has not suffered a fatal blow. Instead, a large number of flooring manufacturers took the opportunity to seize store resources, and launched a battle for channels and defense

due to the relatively low entry threshold, many small and medium-sized enterprises rush into the floor market driven by profits, use non assembly line, non large-scale production, and conduct low-cost dumping, which seriously disrupted the original competition order. However, with various business difficulties in recent years, most small and medium-sized flooring enterprises will be eliminated, and the flooring industry will enter the era of centralized competition from the era of guerrilla warfare

looking at the national market, at present, the flooring industry has formed five core regions, namely, the greater Beijing Tianjin region, the Pan Pearl River Delta region, the Yangtze River Delta region, the three northeastern provinces, and the northwest and southwest regions. The pattern of various regimes and each dominating the other is obvious

market integration calls for brand competition

the person in charge of a flooring brand said: “ Moving from the region to the whole country is not only a barrier for wood enterprises, but also a new topic for flooring enterprises. This requires flooring enterprises to pay attention to brand awareness and strengthen brand construction while expanding channels and sales& rdquo;

with the in-depth development of the market, the homogenization of products is becoming more and more serious, and product imitation is impossible to prevent, which also forces floor manufacturers to carry out brand building

engineering market is a great blessing

throughout the experience of developed countries in the world, fine decoration is bound to become the mainstream of real estate development. The former Ministry of construction has already issued policies and regulations such as detailed rules for the implementation of fine decoration, and domestic real estate development companies are also increasing the proportion of fine decoration houses, which is undoubtedly a great blessing for the engineering market of floor sales

the head of Benmu wood industry further said: “ At the same time, according to the national plan, the focus will still be on expanding the construction scale of ordinary commercial housing for urban residents in the future. The rural urbanization and township urbanization have made the second-hand housing market flourish. The second and third decoration will be a larger potential market in the future& rdquo; The head of Benmu wood industry said: “ Personalized life requires personalized flooring. Whether it can resonate with consumers in corporate culture and brand core will become the key to the decisive victory of the household consumption market& rdquo;

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