Six problems in the process of marketization of th

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Six problems in the process of marketization of digital proofing

digital proofing technology came into being with the emergence of the concept of CTP system. However, due to the development and cost reduction of inkjet technology and other related technologies, digital proofing has gradually changed from a subsidiary product of CTP to a leading technology product in the digitization process of the whole printing industry. It not only meets the requirements of CTP system proofing, but also adapts to different levels of production needs according to the existing production process conditions. However, the whole process of marketization of digital proofing is not as easy as you think. On the one hand, it has to accept the challenge of traditional technology, on the other hand, there is competition between its own technology and products. This paper analyzes the main problems in the process of digital proofing Marketization from the following aspects

first, the "digitalization" and "standardization" of digital proofing color management are restricted by various factors in the actual application environment, and cannot reach the expected digitalization level, so there is a deviation in the understanding of digital proofing

digital proofing has been guided by digital color management since its inception. All digital proofing system providers advertise and promote their own proofing system based on the digitization degree of their digital proofing products and the accuracy of color standards. However, in actual operation, digital proofing cannot reach the ideal digitization degree, resulting in users' high expectations for digitization, It forms an obstacle to the correct understanding and use of digital proofing

the effect of digital proofing is affected by many factors, such as color management software, equipment status, ink, media, measuring instruments, debugging standards, etc. the digitization used by the digital proofing system is based on the joint action of debugging digitization and non digitization. Realizing the digitalization of digital proofing is not a work that can be completed by simple instrument measurement, but requires a comprehensive data and non data analysis of the whole system, so that the end user can realize digital management in the process of use

on the one hand, the color standard of digital proofing should refer to the printing process quality standard, on the other hand, it should be restricted by the characteristics of the proofing system itself. The standards for different printing process conditions are not exactly the same, so the standards provided for digital proofing are not unique. Digital proofing standards vary with different process requirements. It is a relative standard rather than an absolute standard. Any proofing system has its own characteristics, and the performance of color must be realized through equipment and system. We cannot realize the ideal equipment independence without equipment and system. Therefore, the standardization of proofing will also be restricted by the status of proofing system equipment, consumables and other factors

second, digital proofing adopts a different imaging system and process principle from printing, which makes the most complex and controversial color management in traditional printing process more difficult to master. At the same time, digital proofing has not formed its own technical standards, which makes it difficult to evaluate and control digital proofing

color is the result of many factors such as the general trend, background, perspective, observer's physiology, psychology and so on. Therefore, there is subjectivity and complexity in color evaluation and color control. Digital proofing adopts a different imaging system from printing, which makes the control mechanism of digital proofing in matching printing color more complex. Before digital proofing has formed its own reasonable industry standards, traditional printing enterprise users are easier to apply the traditional printing control standards rigidly, which brings contradictions to the quality evaluation and control of digital proofing

traditional printing mostly adopts closed color management based on density control, and realizes the control of printing quality by controlling the field density, gradient, gray balance, etc. of each channel of CMYK. However, on the one hand, digital proofing should realize open color management, on the other hand, it is difficult to meet the needs of digital proofing color management by simply using density method to control the differences of spectral characteristics of color system and overprint characteristics of ink, which also puts forward new requirements for color control and evaluation standards of proofing. Establishing a reasonable and effective technical standard of digital proofing is a subject in the development process of digital proofing

color evaluation is not simply to measure the hue, saturation, brightness and other characteristic values of a single color block, but to comprehensively evaluate the hue, color transition, level, accuracy and other aspects of the entire color system. Color management also does not simply compare whether a certain color of proofing is consistent with a certain color of printing. The color management and evaluation system needs to be based on the actual process conditions and all-round consideration

in the traditional printing process, the unity of color standard requirements and the difference of color performance under different printing process conditions are the contradictions that have always existed in the printing color control. This contradiction is more prominent in the application of digital proofing

the color standard of digital proofing is determined according to the specific printing results, which meets the applicability of specific production processes, but this affects the universality of the application of digital proofing standards. Therefore, how to deal with the relationship between standardization and specific production characteristics is also a problem faced by digital proofing color management in transmission control

third, under the influence of the business environment, the development and improvement of the valve industry is more imperative in the digital proofing market. The competition of the product itself avoids various problems in product application, and there is a lack of technology and talent mechanism to ensure the digital proofing from product to application

the marketization of any product cannot be divorced from the maturity of the product itself and its application. As a new process and technology, digital proofing has various problems in different practical application environments. To solve these problems, we need not only product promotion, but also technology promotion. In order to get a good application in the market, digital proofing not only needs good products, but also needs to establish different levels of technology and talent mechanisms in manufacturers, service providers and end-users. From the perspective of business competition, it may be difficult for any enterprise that establishes technology and talent mechanism to get the corresponding return in the short term. Therefore, the competition of digital proofing is more about product competition to drive the development of technology and talent

fourth, digital proofing is a product oriented to the printing industry, which is the cooperation of software manufacturers, hardware manufacturers, service providers, consumables manufacturers, test instrument manufacturers and other parties. At this stage, no deep-seated product cooperation led by any party has been formed

as a product with strong professional requirements, digital proofing cannot meet the proofing demand simply by using. On the premise that the product meets the market demand, service providers or users themselves must be able to professionally apply digital proofing to play its effect. This is inseparable from the effective cooperation of software manufacturers, hardware manufacturers, service providers, consumables manufacturers and test instrument manufacturers

v. the diversity of digital proofing products and technologies, on the one hand, has promoted the development of digital proofing, on the other hand, has also caused low-end products to disrupt the market

with the development of digital proofing, there are many types and grades of products, but to ensure product quality and service quality will increase the cost of digital proofing system providers, resulting in reduced competitive profits. At the same time, the price competition between low-end digital proofing systems in the market has virtually brought a negative impact on the digital proofing market, which has hindered the improvement and application of digital proofing technology to a certain extent

VI. the era of CTP has not really come, and the adaptability of digital proofing to traditional processes is facing competition from traditional proofing

in the CTP era, we will definitely adopt digital proofing, but now that digital proofing is ahead of the CTP era, it is bound to face competition with traditional proofing in terms of cost, quality and so on. Because the traditional proofing technology is relatively mature, while the digital proofing technology is still in the process of development and improvement, and the cost of the original traditional proofing equipment has been recovered, the traditional proofing is more competitive in the case of low domestic labor costs, site costs, etc

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